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Copywriting

| Published in WorldWide News | Written by Irene Adler

Advertising Copywriters Unlock Their Secrets

Advertising texts are examples of unalloyed piece of writing. Everything which is written there is the result of author’s hour’s-long work and repeated attempts to create original and convincing text. At times, it may be hell difficult, since as Aldous Huxley once said that a professional copywriter faces a real challenge trying to sell on paper a product, nobody even thinks of buying yet. Worse...

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